The Retirement Hub provides genuinely helpful content to make Australians’ retirement choices relevant, accessible and easy. It aims to build engagement and trust with CBA, to position them as the number 1 brand in Retirement and to drive leads to Commonwealth Financial Planning.
The content was developed based on a deep understand of CBA's core customer segments’ needs. It includes articles, videos, check lists, ‘people like me’ case studies and strategies.
The aim of this project was also to build a new article template. This new template is a one column grid so users can focus on the content and not be distracted by tools or related content on each side of the article.