Nicolas El Azzi

Product Design & Strategy Leader

As organizations grow, design teams often face challenges that limit their impact:

My role is to build clarity: connecting people, processes, and strategy so design becomes a reliable partner in product decision-making.

Connect - Build trust and alignment through regular rituals and transparent communication
Autonomize - Empower teams to make decisions within clear frameworks and shared goals
Lead by example - Balance strategic direction with hands-on support when teams need it
Measure what matters - Use data and outcomes to guide iteration and celebrate progress

Salsify - Streamlined designer onboarding and collaboration workflows, improving ramp-up speed and team cohesion.
Schneider Electric - Redesigned B2B data governance UX, reducing rejected orders by 30% and publishing workload by 50%.
Ippon Technologies - Introduced research-based remote work policies post-COVID, improving flexibility and satisfaction.
Galeries Lafayette - Supported a new shipping initiative that generated €300K in 3 weeks and doubled order targets.
Concorde Hotels - Led a full e-commerce redesign increasing conversion by 40% and product page performance by 430%.
AOL France - Built reusable HTML component systems, accelerating new channel launches by 30%.